An independent London brand agency
We are a creative agency driven by winning the hearts and minds of your brand’s audience with compelling creative.
OUR BRANDING SERVICES
Our branding services help businesses stand out by crafting compelling identities that resonate with their target audience.
Brand strategy and positioning
Clear brand positioning or brand purpose is the foundation on which success is built. Through our tailor-made immersion we get to really know you. We ask questions, run audits, lead workshops, discover what makes you and your audience tick, and use all our insight and experience to align thinking and help generate both internal direction and a customer-centric voice.
Naming
Crafting the perfect name is a meticulous process, requiring careful consideration of sound, emotional resonance, and originality.
Our team excels at this intricate art, developing unique and memorable options that seamlessly align with your brand’s position and aspirations. We’ll help you uncover a name that not only captures your offering but also lays the foundation for future growth and success.
Brand / visual identity
Our comprehensive branding services transcend the visual, breathing life into your brand’s positioning through a holistic identity system. We meticulously craft every element, from logos and colour palettes to typography and distinctive graphic motifs, ensuring a cohesive and instantly recognisable presence.
Complemented by curated photography styles and dynamic animations, your brand will command attention and forge an indelible connection with your audience.
Verbal identity (tone of voice)
A brand’s verbal identity is just as crucial as its visual presence. The way you communicate – your tone of voice – must resonate with the desired personality, forging an authentic connection with your audiences. Our expertise extends beyond the visual; we can meticulously craft tonal guidelines that capture your brand’s essence. Additionally, we can assist with copywriting for key communications, ensuring a consistent and compelling voice that resonates with your target audiences.
Brand guardianship
Whether your brand needs a concise set of rules or a more elaborate brand bible, we will create a guidelines document to ensure your brand is kept strong and consistent.
Content creation
In a content-saturated world, visual media needs to connect with its audience and stand out. We create brand campaigns, motion graphics, films, animations, marketing materials and corporate comms from concept stage through to delivery – tailored to the interests and passion points of the viewer.
Whether you need support on a retainer-based agreement or ad-hoc projects we work as a long-term partner helping you grow your brand and continuously push the creative.
“The highest quality design work, innovative and with a unique understanding of our brand.”
Kate Ainley-Marr The Royal Hospital Chelsea
FAQs
How does brand strategy affect business growth?
Organisations that have a solid foundation can make confident and purposeful plans for their future marketing road map, ultimately making decisions that encourage growth. Your strategy will allow you to understand your brand’s position in the market, its competitive edge and core values. This is crucial for internal and external audiences and gives your brand a sense of purpose. Once agreed, any decisions made should be based on this core belief.
What is included in a brand strategy project?
Deep’s services align with your core business objectives and understand your challenges. We aim to carve out a way to communicate your business emotively and confidently. Within the beginning stages, we can include brand audits, customer research and competitor analysis to allow us to find a space that works for your brand. We then create narratives or ‘brand stories’ that communicate why your audience should choose to work with you.
What is included in a brand identity project?
An identity project can vary in scale depending on both budgets and the size of the brand and its needs. However, all identities will include a series of ownable brand assets that may be meaningful shapes, patterns, icons or symbols that we build in addition to your logo, logotype, typography and colour palette. We can also help with naming, brand guidelines, key templates and more.
How do you future-proof a brand identity?
We build brands based on purpose rather than just a visual approach. If the strategy is rooted in authenticity and has relevant meaning to its audience, then any creative that comes from the brand should last the test of time. By creating a fluid identity system, there is enough flexibility in the visuals to work and strengthen recognition.