SIMPLY ASSET FINANCE

Simply, not child’s play

Simply do asset finance differently – they support, finance and nurture businesses enabling them to realise their potential. As a relative newcomer in their industry with a mission to make waves we created a bold, colourful 360º brand identity, a world away from the traditional world of banking and finance. In short, as dynamic and bright as the team who work there.

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+35%
USERS
+12%
TIME ON SITE
+43%
RETURNING USERS
Deep Design Agency Simply Brand 20

A hyphen was our graphic starting point – the simplest way of showing that Simply can work with a variety of clients and industries. This ‘simple’ shape is applied creatively throughout with illustrations, icons and formats.

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“As a young and ambitious company ourselves, it was important for us to work with a partner we could trust. And one that that not only understood what we were trying to do, but had a similar ‘can-do’ ethos.”

 

CHANTAL HECKFORD
HEAD OF MARKETING & COMMS, SIMPLY ASSET FINANCE
Simply Brand Deep 5
Simply Brand Deep 4

A restless energy is at the heart of the brand, embodying their nimble, uncomplicated business model. Tone of voice is straightforward and witty, and photography always features a commitment to the value of teamwork.

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Down to earth while maintaining discretion and integrity, the brand has a warmth and flexibility that feels approachable and reassuring for clients.

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PROJECT SERVICES

Brand Strategy
Brand Positioning
Brand Identity
Creative Direction
Design for Print
User Experience (UX)
Website Design
Website Build