ROSL

A Premier London Club Embraces Digital Innovation

The Royal Over-Seas League (ROSL), an internationally acclaimed members’ club nestled in the prestigious St James’s district, partnered with Deep to revamp their online presence. This collaboration aimed to reimagine, design, and construct a cutting-edge website tailored for member interaction. The new platform introduces enhanced features, empowering ROSL’s internal teams to manage a broader range of content and foster increased member engagement. This dynamic and captivating website showcases the Club’s essence, offering visitors an immersive digital experience that reflects ROSL’s distinguished status and vibrant community.

DESIGN DIRECTION

The existing brand was challenged to allow it to be relevant and engaging for digital comms. We have added new fonts and introduced a new secondary colour palette.

SIMPLIFYING COMPLEX EVENT MANAGEMENT

To enhance our online user experience and increase member engagement, we developed a new events platform. This innovative system allows ROSL to efficiently sell tickets for their acclaimed events, accommodating various complex options. The platform streamlines the process, keeping members on their site and improving overall satisfaction.

CONTEMPORARY HERITAGE

Heritage is taken into the digital age through the creation of a 3D render of their iconic crest. Different treatments are used to reflect their unique offering and history, providing a dynamic asset that can be used across the brand.