Populous Header Video 1
Populous Architects

Drawing people together

We’ve been working with world-leading, global sports architects Populous (Wembley Stadium, London Olympic Stadium, Yankee Stadium…) for over a decade, helping them communicate their key proposition of ‘Drawing People Together’.

Deep Editorial Populous Spread3 Scaled 1
POPULOUS MAGAZINE

Moving beyond the nuts and bolts of architecture, our work communicates strong storytelling and celebrates what happens within the unique places they create. Distributed to clients as a way of keeping them up-to-date, Populous boasts high readership, now on its 22nd issue, demonstrating the magazine’s success.

Deep Editorial Populous Spread5
Deep Editorial Populous Spread4
Deep Editorial Populous Spread1 Scaled

Features cover broader interest including technology and niche sports from around the world.

Deep Editorial Populous Spread7
Deep Editorial Populous Spread6
Deep Editorial Populous Spread8 Scaled

We took an editorial approach to Populous’ Annual Review brochure, which showcases their work in an article based format. In an industry which occasionally dwells on detail we always celebrate what the buildings mean to the audience (Illustration Chris Dent).

Deep Editorial Populous Spread9 Scaled
Deep Editorial Populous Spread10
Deep Editorial Populous Spread11

Ongoing work includes sketchbooks. Distributed internally and externally, these feature projects within a beautiful Moleskin-type book, designed to be kept and used.

Deep Editorial Populous Spread12 Scaled
Deep Editorial Populous Spread13
Deep Editorial Populous Spread14