NAKED ENERGY

Solar Redefined

We have been working with clean-tech specialists Naked Energy since inception, creating a brand and collateral that has gained investment, strengthened the business and created recognition in the global energy market. A collaborative enterprise of pioneering scientists, engineers, designers and entrepreneurs, Naked Energy is at the forefront of the global transition to sustainable energy.

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REDEFINING THE BRAND

The positioning line ‘Solar Redefined’ emphasises a revolutionary approach to addressing the energy demand for heating and cooling buildings, and focussing on a desire to create a clean tech product that adds to the visual environment. The logo is designed as a custom typeface and is supported by a thermal imaging colour palette.

 

Their product – Virtu – represents a whole new category of solar technology enabling businesses around the world to lower operating costs and produce more sustainable, on-site energy from the space available.

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INFORMATION REDEFINED

We deciphered and simplified the technical information Naked Energy wanted to convey and developed information graphics to support their key message – Virtu is the world’s most efficient and compact solar/thermal technology – creating more energy in less space.

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“Deep have delivered again on helping us refine our brand and vision as a company. Thanks to the amazingly talented and visionary team at Deep!”

CHRISTOPHE WILLIAMS,
NAKED ENERGY, FOUNDER
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DELIVERING THE MESSAGE

Beyond the brand we developed a guideline manual, a persuasive presentation to gain investment, a suite of new photography and a website aimed at architects, property developers, investors, and large corporations.

 

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PROJECT SERVICES

Brand Strategy
Brand Positioning
Brand Naming
Brand Identity
Creative Direction
Design for Print
User Experience (UX)
Website Design
Website Build
Photography Art Direction