Solar redefined

REDEFINING THE BRAND

The positioning line ‘Solar Redefined’ emphasises a revolutionary approach to addressing the energy demand for heating and cooling buildings, and focussing on a desire to create a clean tech product that adds to the visual environment. The logo is designed as a custom typeface and is supported by a thermal imaging colour palette. Their product – Virtu – represents a whole new category of solar technology enabling businesses around the world to lower operating costs and produce more sustainable, on-site energy from the space available.

INFORMATION REDEFINED

We deciphered and simplified the technical information Naked Energy wanted to convey and developed information graphics to support their key message – Virtu is the world’s most efficient and compact solar/thermal technology – creating more energy in less space.

DELIVERING THE MESSAGE

Beyond the brand we developed a guideline manual, a persuasive presentation to gain investment, a suite of new photography and a website aimed at architects, property developers, investors, and large corporations.

“Deep have delivered again on helping us refine our brand and vision as a company.”

CHRISTOPHE WILLIAMS, NAKED ENERGY, FOUNDER