Mii

We’ll be Mii. You be you.

Mii Cosmetics is obsessed with beauty! By creating the highest quality products they uplift their users and let their inner natural beauty shine. This flexible brand identity was developed to be self-assured and authentic across all touchpoints, resonating with its Gen X audience.

The brand signifier above was created and derives from the existing logo – it offers an additional asset that can work with imagery and content across a wide variety of applications. Deep evolved the Mii brand across a large range of touch points, creating detailed brand guidelines to ensure brand consistency and instill confidence in those utilising the new and updated brand assets.

Deep were tasked with the design and build of the new Mii cosmetics online retail experience, ensuring the new website effectively portrays the personality and authenticity of the brand in order to resonate with Mii’s Gen X consumers. Elements of the brand were used to inform the design of the website to create a cohesive brand experience, with small details such as the ‘wishlist’ button form taking inspiration from the angle of the slanted dotted i’s in Mii’s logo.

The updated brand assets were designed in consideration of the product packaging, maximising the brand signifier as a subtle graphic asset that enables easy recognition of the Mii brand even when the logo is out of view.