Where Design Lives

We worked closely with Heal’s to understand their business goals, heritage, and the challenges they face in an extremely competitive market. The brand’s DNA was deciphered and distilled, and a series of consumer messages were born out of the positioning statement of ‘Where Design Lives’.

THE GRAPHIC SPLIT

A ‘split’ was developed as a key graphic to increase recognition and allow flexibility and creativity across all creative outputs.

The logo remained unchanged whilst developing a new roundel, a more expressive tone of voice, a new graphic language, a rich interiors-led colour palette and a graceful modern typographic style inspired by Heal’s past.

THE GUIDELINES

An extensive brand book was developed that allowed us to explore the versatility of the design language and messaging, to set photographic guidelines and rules for the brand in-store and across digital. The design team at Heal’s now use the brand guidelines and are applying them throughout stores, marketing and digital applications.

“We strongly believe that the new brand will give us that edge that allows us to stand out from a crowded market.”

RUTH COTTERELL, HEAD OF MARKETING, HEAL’S