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DAVID MORRIS

The London Jeweller

David Morris design and create couture jewellery using the finest hand-picked stones. They invited us to build an online atelier experience to set them apart from other luxury jewellery brands. Our elegant designs, combined with a rigorous user-experience strategy, led to a global increase in online sales.

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+55%
ORGANIC TRAFFIC
+80%
PAGE VIEWS
+56%
NEW USERS FROM OUTSIDE THE UK

Our approach was to embrace the brand’s luxury and create a graceful site, using subtle animations to sit alongside beautiful images and videos.

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IMMERSIVE

The site is feminine, luxurious and contemporary; effortlessly immersing the user with a mix of collated collections and emotive content.

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USER EXPERIENCE AT ITS HEART

Clean UX seamlessly leads the users to explore, enquire and purchase online. We introduced user centric design functions such as mega-menus, filters, wish lists and drop a hint. 

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“Deep have been a pleasure to work with. Their understanding of luxury branding and an eye for design has led to the launch of a website our team are all proud of.”

ECOMMERCE MANAGER, DAVID MORRIS
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PROJECT SERVICES

Creative Direction
User Experience (UX)
Website Design
Ecommerce Build