Aston Martin Lagonda

Creative for the legendary marque

For over a century, Aston Martin has captivated automotive enthusiasts with its blend of performance, craftsmanship, and sophistication. From the iconic DB5 immortalised by James Bond to the futuristic Valkyrie, Aston Martin continues to redefine automotive artistry. Working alongside the luxury publisher FMS Global Media we have completely reimagined and relaunched the magazine for a brand that is the epitome of British luxury and engineering excellence.

NEW DIRECTION

Through FMS-inspired editorial, the magazine embarked on a new direction, expanding into blending captivating stories on both lifestyle and iconic cars. Each issue, rebranded and renamed V followed by its number, pays homage to Aston Martin’s tradition of using emotive V names like Vantage, Vanquish, and Valhalla, symbolising ‘the peak in its class.’

Encapsulating the essence of Aston Martin, editorial focuses on cars, racing, design, culture, and heritage.

Deep Design Agency Aston Martin Sections

Deep Design Agency Aston Martin Backstage 1

Deep Design Agency Aston Martin Valour 1

DESIGN & CRAFT

The magazine’s design features bold and expressive typography paired with impactful imagery, establishing a unique visual aesthetic that makes each issue visually compelling. Emphasising the craftsmanship that is synonomous with the marque, the magazine’s high production values are evident in its mix of luxurious paper and print techniques.

EXCLUSIVE CONTENT

Each edition features exclusive content and original photography and illustration from outstanding journalists, photographers and illustrators. This content is utilised each issue to engage audiences across print, the digital app, the online magazine, and across social channels.