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41 LOTHBURY

Elegance in black and white

Pembroke Real Estate acquire, manage and develop landmark commercial properties around the world. We were asked to brand 41 Lothbury – a 156,600 sq ft Grade II listed building in London –  to reflect the grandeur of the building. The huge lobby, with Corinthian columns and tiled in black and white marble dominates the entrance, and was the start of our creative process.

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A FLEXIBLE AND STRIKING VISUAL IDENTITY

We developed a simple but striking black & white visual identity and wayfinding system based on these tiles which tied everything together, and a font was chosen which evoked the orginal, stone-engraved typography found throughout the building.

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PROJECT SERVICES

Brand Positioning
Brand Identity
Creative Direction
Design for Print
Wayfinding