London’s finest.
A digital refresh of Lock & Co Hatters
Recognised Worldwide for designing and making beautiful hats, Lock & Co hold great historical significance as London’s oldest shop. However, their online presence was dated and did not reflect their brand.
The new Shopify store feels luxurious and adds elements of clever content and usability alongside the ecommerce pages that persuade the customer and allows them to explore the brand. To balance this, and add an approachability, the site also includes commissioned and art-directed photography and videography.
The site is already recording a major uplift in online sales since launch.
