Continuing our partnership with Heal’s, we were approached to deliver a campaign that promotes and celebrates the extension of their flagship Tottenham Court Road store. The timeless design and quality of Heal’s pieces are tied together with the store extension under the campaign line; Extended Enjoyment.
Iconic pieces of design are extended to the left to create arresting images encompassing both the direction of the store extension and the ‘graphic split’ that we deviced for the branding.
Poster from the Heal’s archive informed the use of a graphic arrow.
Campaign