The Ritz Club is an exclusive casino, restaurant and bar, requiring a contemporary identity that retains the traditional elegance associated with The Ritz. They sought to protect the brand by developing versatile usage guidelines across all media, to ensure that they remained one of the leading hospitality establishments in the world. Our strategy has established consistency throughout the Ritz Club?s print and online marketing, advertising and design activities for the past ten years, during which, Deep has become their brand guardians.

www.theritzclub.com