Winelife is an exclusive personal sommelier service. Deep was asked to create the style and identity for this new luxury brand, clearly positioning them as sophisticated, cultured, and knowledgable. We established these brand values through a confident yet refined logo, executed cleanly by way of foil blocking on the highest quality papers. To complement the minimal typographic style, we conducted a stunning photo shoot to capture wines from a unique dimension, thereby alluding to the brand?s expertise.