About Us

2008-09-02
Great British Editorial

Published by Index Books 2008
Featuring Ritz Magazine on page 144-155

2008-09-01
Print and Production Finishes Promotional Items

Published by Rotovision 2008

Featuring our work for The Ritz Club

2008-08-29
Design Week: Morgan digs Deep to win young buyers

Vintage car marque the Morgan Motor Company is employing Deep to rework its branding in a bid to capture the interest of younger car buyers.

The brand first launched in 1913, and its iconic Morgan 'wings' logo has remained virtually unchanged ever since. However, it has now received a makeover designed to modernise it while retaining its classic feel. Deep has created a set of brand guidelines, which reflect Morgan's values, with the aim of underlying the family-run company's reputation for traditional, safe, 100 per cent British-made cars which are a good investment.

The new logo will appear on all Morgan's new cars from 2008. Grant Bowden, creative director of Deep, says, 'it is important to strike the right balance between creating a single new identity that has great impact, yet is still sympathetic to the old marque." Deep has a history of working with heritage brands, including Veuve Clicquot and The Ritz.

2008-08-24
The Last Magazine

Published by Universe Publishing 2006

Featuring Rank Magazine on page 218-219

2008-08-23
Graphics International: Custom-made

Over the last fifteen years customer magazines have shifted from low- budget, hard sell catalogues to state of-the-art publications that are challenging consumer titles... At the top end of the customer scale, Ritz magazine is about to circulate it’s next issue, having launched in Spring 2000.

The distinctive design has been developed by London-based company Deep. Grant Bowden, the director, says: "We designed the Ritz corporate identity prior to winning the contract for the publication. We decided to expand this through the magazine, moving away from a typical in-house approach to develop a brand that reflected the style of the customers, who are some of the richest people in the world."

The design has had a big impact on advertisers. At first they are reluctant to invest in yet another hotel magazine, but when they see the product their attitudes change. The other bonus to advertisers is that Ritz magazines are valued by their readers. "We are finding that people are choosing to take them from the hotels and other customers are collecting them. The longer the shelf-life of the magazine, the better for all concerned".

2008-08-22
Web Design Index by Content

Published by The Pepin Press

Featuring four of our websites – more than any other agency

2008-08-21
Design Week: Four Colour Culture

Most glossy magazines look the same, but Adrian Shaughnessy of Intro thinks there are still a few titles that are bold enough to stand out from the crowd.

If it's restraint you want, check out Rank, a new glossy from photographer Rankin. Famous as the photographer-of-choice for the rich and famous, and his proprietorship of Dazed and Confused, Rankin has taken a bold step with this brand new mag.

But what about the magazine? Any good? Yes, is the quick answer. Rank dispenses with much of the customary furnishings of design; besides the absence of advertising, there is not much signposting, no articles and only the merest of editorials.

The design of the magazine is admirably unobtrusive, brutal even. Pictures mostly appear full bleed, none of them are captioned and none of them are explained. In fact, everything in Rank is subservient to the image; nothing is allowed to get in the way of the photograph, and the effect is bold and dramatic."

2008-08-20
Computer Arts: 50:50 Vision

To celebrate the arrival of Computer Arts issue 50, we've asked 50 leading industry figures from around the world to predict the future for digital art...

"...designers will create more technically intensive experiences. The speed and quantity of delivery via the Net will improve."

Dominic James Director, Deep